About Us

Hi! I'm Heather, owner of Cella V boutique. Pronounced 'CHella', the name was derived from my middle name, Marcella - it was a nickname I had growing up. Having always had a passion for styling, I wanted to start my own business to give trends back to people that were unique.

More importantly, I wanted to actually style. Yes, anyone can go pick out a cute top, comfy sweater, and so forth; but putting pieces together to create a personal look was where I felt inspired.

The boutique started small, hosting private parties in my basement, participating in many pop up and sip & shop events, or being a part of many of the Syracuse Fashion Shows.

But my dream was bigger...

With an investment in myself, and the support of friends and family, I continue to grow.

Our journey has been an exciting one! The pandemic pushed my growing edge to form an online store, and we even were open for a while as a brick and mortar! However, with my growing family, my priorities of being a boy mom of two took over.

That didn't mean Cella V was gone forever...

Now, we are happy to be a part of the Hive Community!

Yes, you can still obviously shop our website, but I encourage guests to come into the 315 Hive (8395 Baldwinsville NY) and shop all the styles we carry; including others from some amazing women owned boutiques.

We look forward to helping you fill your wardrobe with unique, yet affordable pieces.